Activities
Practical exercises with clear instructions and a deliverable, mapped to the stage of your journey.
0 of 6 completed
Problem Hunt: 30 Frustrations
Train your alertness by logging real frustrations for a week.
Instructions
- 1Carry a note app for seven days
- 2Log every moment something wasted your time or money
- 3Score each 1-5 for frequency and pain
- 4Pick the top three for interviews
Deliverable
A scored list of 30 frustrations
Ten Interviews Sprint
Collect behavioural evidence from one narrow segment.
Instructions
- 1Write five past-behaviour questions
- 2Recruit ten people from one segment
- 3Never mention your solution
- 4Tally which pains repeat at least four times
Deliverable
Interview log with pattern summary
One-Hour Canvas Workshop
Build a shared business model in one sitting.
Instructions
- 1Give each member sticky notes and 10 silent minutes
- 2Fill segments and value propositions together
- 3Complete remaining blocks clockwise
- 4Vote on the riskiest block
Deliverable
Photographed canvas with riskiest block circled
48-Hour Prototype
Turn the riskiest assumption into something a customer can react to.
Instructions
- 1Write the assumption and threshold first
- 2Build only what tests it — paper, slides or WhatsApp are fine
- 3Show it to 20 target users
- 4Record the decision with evidence
Deliverable
Prototype plus persevere/pivot/kill note
Pricing and Unit Economics Lab
Find the price that makes one sale genuinely profitable.
Instructions
- 1List every variable cost per unit
- 2Calculate contribution margin at three price points
- 3Estimate CAC from a small ad or flyer test
- 4Compute payback period
Deliverable
A one-page unit economics sheet
Three-Minute Pitch Gauntlet
Compress your venture into three minutes that survive hard questions.
Instructions
- 1Structure: problem, evidence, solution, model, traction, ask
- 2Rehearse three times against a timer
- 3Invite two people to attack the weakest claim
- 4Rewrite the weakest slide
Deliverable
Recorded three-minute pitch