Guided path
The founder journey
Six stages, each with a goal, three tasks and one milestone. Tick a stage when its milestone is genuinely met.
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0 of 6 stages complete
- 1
Spark
Find a problem worth your next six months.
- ▸List 10 frustrations you or your friends experienced this month
- ▸Choose 3 that are frequent and painful
- ▸Write each as a one-sentence opportunity statement
Milestone: Three written opportunity statements
- 2
Explore
Prove the problem is real for a specific group.
- ▸Define one narrow customer segment
- ▸Run 10 discovery interviews
- ▸Summarise repeating patterns
Milestone: Evidence log from 10 interviews
- 3
Design
Shape a solution and a business model around the evidence.
- ▸Complete a Value Proposition Canvas
- ▸Draft a Business Model Canvas
- ▸Identify the riskiest block
Milestone: One-page business model with a marked riskiest assumption
- 4
Test
Run a real experiment with a pre-set success threshold.
- ▸Design the cheapest MVP
- ▸Set the success threshold in writing
- ▸Run it with at least 20 people
Milestone: A documented persevere / pivot / kill decision
- 5
Launch
Win your first paying customers deliberately.
- ▸Pick one beachhead segment and channel
- ▸Set pricing from unit economics
- ▸Sell to your first 10 customers
Milestone: First RM of revenue and a working funnel
- 6
Grow
Make it repeatable and fundable.
- ▸Document one core playbook
- ▸Model 12-month cash flow
- ▸Choose your funding pathway
Milestone: Playbook plus funding plan