Models & frameworks
Six frameworks founders actually use, each with guiding prompts, a working sequence and the mistake to avoid.
Business Model Canvas
Map an entire business on one page across nine building blocks.
Use early, when you need shared understanding of how the business works end to end.
3 blocksLean Startup Loop
Reduce waste by cycling through build, measure and learn as fast as possible.
Use when facing high uncertainty about customers or solution.
6 blocksValue Proposition Canvas
Align what you offer with what customers actually want.
Use after early interviews, before committing to a build.
4 blocksSWOT Analysis
Compare internal capability with external conditions before a strategic choice.
Use at planning checkpoints or before entering a new market.
5 blocksEffectuation
Start from available means rather than predetermined goals.
Use when the future is unpredictable and resources are tight.
5 blocksPorter's Five Forces
Judge how attractive and defensible an industry really is.
Use before committing capital to a market.